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#GoingTogether

Global Campaign for the Futures of Education Initiative

KOR
Overview

‘#GoingTogether' Global Campaign for the Futures of Education Initiative

The #GoingTogether is a call to young people around the world to join SEVENTEEN and the Korean National Commission for UNESCO (KNCU) on a journey to create the future of education.
“… To shape peaceful, just, and sustainable futures, education itself must be transformed.”

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In its 2021 report “Reimagining our futures together: a new social contract for education”,
UNESCO invites everyone to participate in building the education of the future.

UNESCO’s Futures of Education initiative encourages everyone to voice their opinions and take action to build new forms of education that help us solve critical global issues such as climate change, pandemics, and widening social and economic inequalities, to ensure a sustainable collective future.

“Education Can Change Lives”

EducationCanChange_

Join us on an exciting journey
as we partner with UNESCO
to reimagine the Futures of Education, emphasizing the open-ended, unlimited potential of education, symbolized by the blank underscore dash ( ___ ) at the end of the project hashtag.

In line with UNESCO’s global effort to transform education, the Korean National
Commission for UNESCO (KNCU) and the internationally renowned K-pop super-group
SEVENTEEN have launched a worldwide campaign called #GoingTogether. As part of
KNCU’s #EducationCanChange_Project, the campaign aims to empower youth to
become active agents of change for the Futures of Education.

Through a variety of engaging social media events and activities, the campaign
encourages young people from all over the world to come together in solidarity,
working towards building peaceful, just and sustainable futures beyond 2050.

Widening Education Inequality and Polarization due to the Pandemic

750,000,000 Adults

There are 750 million adults worldwide who cannot read or write

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40% of Women
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Two in five women worldwide are illiterate

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20% of Children
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One in five children are out of school in developing countries

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90% of Students
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90% of secondary education students in developing countries leave school before graduation

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25% of Youth
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One in four youth worldwide are illiterate

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20% of Young People
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Globally, one in five young people receive no education or training for employment

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Education with Endless Possibilities to Change Lives

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If all students in low income countries left school with basic reading skills,
171 million people could be lifted out of poverty

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A child whose mother can read is twice as likely to survive beyond age 5

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If the male secondary school enrolment rate were 25% higher
than the current average, the risk of war would decline by a quarter

“Education Can Change the World”

What We Do

SEVENTEEN invites everyone on a journey to reimagine the Futures of Education with UNESCO
#GoingTogether

Our goal is to raise awareness of the importance of education and to gather support to
establish educational infrastructure, to provide better educational opportunities and
help resolve global education inequality.

We also aim to raise global awareness of UNESCO’s Futures of Education initiative,
which emphasizes the need for transformative education for a sustainable future.

By engaging youth and other stakeholders in #GoingTogether Campaign activities,
we aim to promote the Futures of Education and to help achieve SDG4 by spreading the
values of global citizenship. Join us in making a difference today!

Objectives of “#EducationCanChange_” Project

  • Fundraising and support for quality education worldwide, leaving no one behind
  • Implementation of education support projects to improve the educational environment in developing countries
  • Encouraging open dialogue and interdisciplinary engagement of various stakeholders in order to achieve transformative education and a sustainable future
  • Seeking new ways to achieve SDG 4
  • Focusing on engaging youth, as key change makers for the Futures of Education, through the #GoingTogether Campaign

“Education Can Change the Future”

Campaign Activities

Be the change you wish to see in the world.
Join us on a journey to to reimagine the Futures of Education with UNESCO and SEVENTEEN!

The Story of SEVENTEEN Resonating Across the World
 "When we learn from each other and move forward together, we can create a better future.” - Shared message of the #GoingTogether campaign at a special session of the UNESCO Youth Forum with young people from around the world- Emphasis on the role of youth towards a better future through the sincere stories and music of SEVENTEEN members  The Korean National Commission for UNESCO (Secretary-General Han Kyung-koo) and the group SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino) had the opportunity to share the achievements and messages of the ongoing #GoingTogether campaign with young people worldwide at the 13th UNESCO Youth Forum.During the press conference held at UNESCO headquarters in Paris on the 13th, SEVENTEEN met with global media, expressing that they felt the power of solidarity that brings growth while becoming one during the process of their 13 members coming together. They emphasized their hope to convey a message of creating a new future if the youth of the world move forward together.Subsequently, on the 14th (Korean time on the 15th), at the UNESCO Youth Forum held in the main hall, SEVENTEEN was granted a special session to share sincere stories of the group's growth as artists and messages they wanted to convey to young people worldwide. This session was attended by around 1,300 representatives, including country-level representatives from UNESCO member countries (194 countries) and youth representatives. SEVENTEEN's special session was broadcast live worldwide through platforms such as UNESCO headquarters' YouTube.Secretary-General Han Kyung-koo expressed delight in walking the journey toward a better world through education with SEVENTEEN and young people worldwide in his welcome speech. He appealed to gather strength together to allow the full potential of the transformative power of youth to bloom.SEVENTEEN, in front of young people worldwide, delivered a cheerful yet serious call to action for the actions of youth and future generations. Members Seungkwan, Jun, Woozi, Mingyu, Joshua, and Vernon (in order of speeches) represented the group and conveyed messages in three languages (Korean, English, Chinese). They performed five songs, including '_WORLD', 'Darl+ing (ENG ver)', 'Headliner', 'The Music', and 'Let's Go Together (ENG ver)'. The unique positive messages of the group, urging to overcome setbacks together, resonated well.The members, while introducing SEVENTEEN's lyrics, said, "Open a new future in the name of 'together.' If we have each other's care, we can become everything the world needs. In the moments when we are together, we will be the courage of countless tomorrows. Even if we are strangers, we can dance together and be happy. As long as we are together, we will never lose our way and walk straight."After the speech, SEVENTEEN brightly lit up the UNESCO main hall with their musical stage. They performed a total of five songs, showcasing the team's distinctive carefree and lively energy. SEVENTEEN effectively conveyed the emotion of artists through bright and sentimental melodies.During this event, the achievements of the #GoingTogether campaign, jointly promoted by the Korean National Commission for UNESCO​ and SEVENTEEN since last year, were shared. From video counseling that conveys the message that one can change oneself through education, to the BongBong font donation event to protect the dreams of those marginalized in education, and the results of the Fill in the Blank Challenge, where voices of young people worldwide were collected. They shared the journey of the Korean National Commission for UNESCO and SEVENTEEN working together for a sustainable future, urging the interest and participation of young people for a better future in education.The Korean National Commission for UNESCO​ initiated the #GoingTogether campaign in August last year through a business agreement with Pledis Entertainment (SEVENTEEN). This year, by signing a three-party business agreement with UNESCO headquarters in October, the Going Together campaign expanded into a global campaign. SEVENTEEN plans to spread UNESCO's key messages worldwide through music and various activities.The 'UNESCO Youth Forum' is an event held during the UNESCO General Assembly, providing a program for young people to voice themselves. It was the first time SEVENTEEN conducted a special session as a Korean artist in this event.   Link to watch the replay of SEVENTEEN's session at the UNESCO Youth Forum (YouTube):https://www.youtube.com/watch?v=N_iF-xmz-bs Related articles from UNESCO headquarters:https://www.unesco.org/en/articles/seventeen-session-13th-unesco-youth-forum 
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The Fill in the Blank Challenge with SEVENTEEN
Fill in the Blank Challenge In August 2022, the Korean National Commission for UNESCO(KNCU) entered into a partnership with Pledis Entertainment to conduct the #GoingTogether campaign with the group SEVENTEEN, aimed at raising awareness of the importance of education among youth worldwide. As part of this campaign, the Fill in the Blank Challenge took place from October 23 to November 1. This challenge invited participants to share their thoughts on how education can go beyond shaping our lives and contribute to changing the world, through videos posted on KNCU's Instagram Reels and Google Forms. The promotional video created by KNCU for this challenge surpassed one million views, reaching approximately 850,000 people, making it truly viral. The heartfelt participation of fans was also touching. People from diverse nationalities, including Indonesia, India, Poland, China, Canada, and Korea, ranging from elementary school students to vocational school attendees, engaged in the challenge through Reels and Google Forms, with around 60 participants. Here are some notable quotes from the challenge:#Education can Change _ the way we view the world / Lee Seoyoon (Korea/Canada):"I believe that in this age of information, education is urgently needed for us to view the world with a more correct mindset. Education is not limited to what we learn in school. I think the world is broader than we imagine, and there is no end to learning."#Education can Change _ the World / Yoo Sunhee (Korea):"Education changes thoughts, and thoughts change the world!"#Education can Change _ Human’s Life / Jeong Li-an (Korea):"I am currently majoring in Korean traditional music and attending an arts high school. Thanks to the education I am currently receiving, I found my dream, and my career path has changed. In fact, around this time last year, I sent a story when UNESCO had a campaign about education. SEVENTEEN read it and gave advice. Thanks to that advice, I have now decided on my career and am working hard to pursue it. I hope that one day I can work with SEVENTEEN. I will do my best."  
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Amount of Bongbong Font Donation Fund with Seventeen Dedicated to Malawi Education Reconstruction
The Korean National Commission for UNESCO(KNCU), in collaboration with the group Seventeen, conducted the Bongbong Font donation event to raise funds for the reconstruction of education in Malawi. The entire amount raised through the Kakao GoingTogether fundraising campaign was dedicated to this cause.Starting on World Education Day (January 24), the event saw participation from over 28,000 people in 36 countries, resulting in a total of 37,125,753 won being raised. KNCU, led by Secretary-General Han Kyung-koo, aimed to raise awareness about the importance of education through the GoingTogether campaign with Seventeen.The event took place from January 24 to March 29, with direct and indirect contributions from individuals who donated, expressed support, shared the fundraising campaign, and wrote comments on the fundraising platform 'Kakao GoingTogether.' In addition to the online Bongbong Font donation event, Seventeen operated a promotional booth at their seventh fan meeting, 'Seventeen in Carat Land,' from March 10 to 12. This booth aimed to garner support for marginalized education and stimulate interest in the future of education. Through various activities like photo zones, campaign introductions, and the distribution of souvenirs, the campaign conveyed the message that education has the infinite power to change the world, eliciting positive responses from around 8,100 booth visitors.The accumulated funds, approximately 37 million won, were raised through both online and offline events. KNCU plans to utilize the Bongbong Font donation for the reconstruction of education in Malawi, which has suffered significant damage due to the recent cyclone 'Freddy.' The committee has been involved in the 'Bridge Project' since 2010, expanding learning opportunities quantitatively and qualitatively in countries south of the Sahara, including Malawi. They recently provided emergency support of $200,000 for education reconstruction in Malawi through the Bridge Project.Secretary-General Han Kyung-koo emphasized the transformative power of education, stating that UNESCO, through initiatives like the Bongbong Font event, aims to use the funds raised to help rebuild education in Malawi, contributing to changing the world through the power of education.The GoingTogether (#GoingTogether) campaign is a global initiative by KNCU and Seventeen, established on August 1, 2022, to promote the importance of education. Since its inception, the campaign has undertaken various activities, including the release of a teaser video on the significance of education during the UN Education Summit in September, the distribution of the "Let me hear you say" video addressing global youth education concerns, the Bongbong Font donation event in collaboration with Kakao GoingTogether, and the operation of a promotional booth at the 2023 Seventeen Carat Land event.In the future, KNCU and Seventeen plan to continue organizing diverse online and offline events worldwide to engage global citizens in advocating for the future of education. They aim to actively promote educational sharing activities emphasizing the importance of sustainable education.For more detailed information about the campaign, you can visit the GoingTogether campaign website in both Korean and English at unesco.or.kr/goingtogether.​
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KNCU puts up booths at the 2023 SVT 7th Fan Meeting !
The future of education becoming a reality, here is 'Caratland.'​ At the KSPO DOME in Olympic Park, Songpa-gu, Seoul, SEVENTEEN's seventh fan meeting, 'SEVENTEEN in Caratland,' took place from March 10th to 12th. Over the three days of the event where SEVENTEEN and their official fan club, Carat, came together, the UNESCO Korea Committee participated, opening a booth to promote committee projects and educational activities aimed at ensuring equal educational opportunities under the '#GoingTogether' campaign.​  "As a fan, I take pride in the fact that the influence idols have can be used in a positive direction​" The Korean National Commission for UNESCO (hereinafter referred to as KNCU) highlighted the importance of ensuring equal educational opportunities for fans visiting their booth and introduced various projects of KNCU. As part of the campaign, they distributed postcards and transparent photocards embodying the meaning of the '#GoingTogether' campaign that SEVENTEEN is participating in. An event utilizing the font 'Bongbongieche,' created to emphasize the importance of education and literacy as part of the campaign, was also announced. Bongbongieche, a font released in celebration of World Education Day, underscores the role of education for peace and development and is distributed to donors participating in the #GoingTogether campaign. Carats, fans who support SEVENTEEN's interest in equal education, enthusiastically participated in the campaign by taking photos of the fan meeting scene with the transparent photocards received at the booth and uploading them to various social media platforms to promote the #GoingTogether campaign. The photo zone at the booth, where fans holding props with various words related to the future of education took pictures, attracted long lines. Fans were encouraged to upload these photos, tagged with the UNESCO Korea Commission's account, on social media to draw attention to everyone's interest in the future of education. Some fans followed the official account of the UNESCO Korea Commission, while others scanned the QR code in the banner to participate in the 'Bongbongieche Event' where they could donate through 'Kakao Like Value' and receive Bongbongieche. One fan who attended the SEVENTEEN fan meeting expressed pride and joy in being able to participate in the meaningful '#GoingTogether' campaign with SEVENTEEN after learning about the UNESCO Korea Commission through the idol group. They also mentioned feeling proud as a fan that the influence idols like SEVENTEEN have can be used in a positive direction. The fan realized that what they had previously taken for granted as opportunities for education could be a lifelong dream for someone else, and they pledged to actively participate in future campaign activities. In August of the previous year, the UNESCO Korea Commission signed a memorandum of understanding with SEVENTEEN, undertaking various activities to promote the importance of education worldwide and address global educational inequality. The #GoingTogether campaign, conducted in collaboration with SEVENTEEN, is aimed at providing sustainable education and better educational opportunities. The UNESCO Korea Commission supports the 'EducationCanChange_' campaign, believing in the infinite possibilities of education to change the future. Amid the exacerbated global education inequality and polarization after the COVID-19 pandemic, they dream of a world where everyone has equal educational opportunities. SEVENTEEN plans to actively participate in activities that spread awareness about the importance of education. Carats, gathered in one place with their love for SEVENTEEN, actively embraced SEVENTEEN's positive proposal to express their determination for learning and raise awareness about the importance of literacy. The event showcased how love and education, like affection, have the infinite power to change the world. Through this event, they express the hope that a world where educational opportunities, capable of transforming everyone's lives, are guaranteed, comes a little closer.​               
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Event Deadline Extended to March 29th!
[#GoingTogether]In celebration of the International Day of Education on January 24th, we launched a fundraising campaign "Bongbong Font Event" with SEVENTEEN. With a world wide rave of interest in this event, we are extending the deadline of the campaign until March 29th! With minimum donation of $1.5 via PayPal during the campaign, you will not only be making a difference in someone’s life, but you will also receive a complimentary font featuring SEVENTEEN’s beloved “Bongbong” character. This cute font, which reflects 6-year old Bongbong’s newly-learned letters, symbolizes the importance of literacy and the joy of learning.Please refer to the link below for details!Korea : https://bit.ly/3HhWUn4Global : https://bit.ly/3IZ5jNt#SEVENTEEN #세븐틴#EducationCanChange_MyDream #UNESCO #카카오같이가치  ​   
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The 3rd Distribution of BongBong Font Files
Greetings from the Korean National Commission for UNESCO. We appreciate your contribution to the BongBong Font Event for "GoingTogether" Fundraising Campaign.   The font was sent out on Feb. 9th to those who have made a transfer of at least USD 1.5 to the campaign between Feb. 9th – 15th.(For those, who donate from February 16th to 22nd, you will receive the font files on February 23th​.) Please be noted that the BongBong fonts are protected by intellectual property under Pledis Entertainment. Unauthorized copying and distribution of files are strictly prohibited and it is permitted for personal use only.   If you have any further inquiries, please send an email to peace@unesco.or.kr. ​Once again, thank you for joining SEVENTEEN and the Korean National Commission for UNESCO, in the pursuit of educational dreams and to help create a brighter future for all!  #SEVENTEEN #세븐틴#EducationCanChange_MyDream #UNESCO #카카오같이가치       
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List of invalid email addresses (For those who haven't received font files for the 2nd distribution, please check!)
Greetings from the Korean National Commission for UNESCO. We appreciate your contribution to the BongBong Font Event for "GoingTogether" Fundraising Campaign.  The font was sent out on Feb. 9th to those who have made a transfer of at least USD 1.5 to the campaign between Feb. 1st – 8th.(For those, who donate from February 9th to 15th, you will receive the font files on February 16th​.)Yet, below is a list of invalid email addresses that we were not able to send out. (To protect personal information, some of the letters are written as *)    Name​   Email Addresses(invalid)​   Sofia Kara*********​    kara**********@yandex.ru​   Chinami Take****​   chinami*****@yahoo.co.jp​ ​   Tracy Fr**​   milk*******@sbcglobal.net​ ​   Kumala Gw**​  gw********@gmail.com​ ​  Michiko Ao**​ ​  xo_***_*@ezweb.ne.jp​ ​   Pebrina Pu***​  pebrinapu*****@gmail.com​ ​   ​If you have donated at least $1.5, and haven't received the font files yet, please check whether your email address is valid. Also, please send an email to us (peace@unesco.or.kr) with the following information below to receive the font files.  - Name: - Date of Donation: - Valid email address(preferably, alternative one​):  Thank you for your kind cooperation!     
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The 2nd Distribution of BongBong Font Files
Greetings from the Korean National Commission for UNESCO. We appreciate your contribution to the BongBong Font Event for "GoingTogether" Fundraising Campaign.   The font was sent out on Feb. 9th to those who have made a transfer of at least USD 1.5 to the campaign between Feb. 1st – 8th.(For those, who donate from February 9th to 15th, you will receive the font files on February 16th​.) Please be noted that the BongBong fonts are protected by intellectual property under Pledis Entertainment. Unauthorized copying and distribution of files are strictly prohibited and it is permitted for personal use only.   If you have any further inquiries, please send an email to peace@unesco.or.kr. ​Once again, thank you for joining SEVENTEEN and the Korean National Commission for UNESCO, in the pursuit of educational dreams and to help create a brighter future for all!  #SEVENTEEN #세븐틴#EducationCanChange_MyDream #UNESCO #카카오같이가치      
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The 1st Distribution of BongBong Font Files
Greetings from the Korean National Commission for UNESCO. We appreciate your contribution to the BongBong Font Event for "GoingTogether" Fundraising Campaign.   The font was sent out on Feb. 1st to people who have made a transfer of at least USD 1.5 to the campaign between Jan. 25th – 31st.(For those, who donate from February 1st to 8th, you will receive the font files on February 9th​.) Please be noted that the BongBong fonts are protected by intellectual property under Pledis Entertainment. Unauthorized copying and distribution of files are strictly prohibited and it is permitted for personal use only.   If you have any further inquiries, please send an email to peace@unesco.or.kr. ​Once again, thank you for joining SEVENTEEN and the Korean National Commission for UNESCO, in the pursuit of educational dreams and to help create a brighter future for all!  #SEVENTEEN #세븐틴#EducationCanChange_MyDream #UNESCO #카카오같이가치       
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SEVENTEEN’s “Bongbong” Font Event
On January 26, SEVENTEEN’s agency Pledis Entertainment shared that the group had kicked off a new #GoingTogether donation event for underprivileged students in regions across Africa and Asia. For this event, SEVENTEEN has launched a special font featuring “Bongbong,” a 6-year-old character based on the group’s light stick, to symbolize “the importance of literacy and the joy of learning.” In celebration of the International Day of Education on January 24, this font will be gifted to donors who donate over 1,700 won (approximately $1.40) starting February 28. All proceeds from font sales will be donated to the Global Village Education Sharing Project in support of the education of underprivileged children and youth in various African and Asian regions. 
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A brighter future starts with an education.

In celebration of the International Day of Education on January 24th,
the Korean National Commission for UNESCO (KNCU), SEVENTEEN, and KAKAO Together, a fundraising platform,
launched the #GoingTogether donation event for the "Bongbong" font to support the education of underprivileged children and youth.

A total of 2.8 million people participated in this donation event, which was held from January 24th to March 29th.
The funds raised will be used to rebuild education infrastructure in Malawi.

We sincerely appreciate those who contributed to this event, recognizing the transformative power of education in changing the world.
#GoingTogether with SEVENTEEN

Join us in bringing hope for a better future and greater dreams, where no one is left behind in education!

Campaign Activities
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